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(01) Stories Clients · Team · Industry leaders

Every voice in one place.

Client operators, the CI Web Group team, and industry leaders — pull quotes here, full letters in Hands Up. This is the centralized home for the stories behind the work.

Client stories

Owners and operators who work with CI Web Group — first-person accounts from their side of the table.

Client story · HVAC · Cedar Park, TX

Advanced Air Conditioning + Heating

CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.

Outcome: Go-live nearly two months early (July 2 vs. a late-August target); Google Search Console sitemap pages from 54 in 2025 to 1,323 within 10 days of launch.

Bekka Martel

Co-Owner, Advanced Air Conditioning + Heating

Read full client showcase → Read in Hands Up →

Client story · Water heaters · Specialized home services

THE Water Heater Company

Find someone who thinks better than you do.

Outcome: Chose CI Web Group / Hydra as a strategic partner after years of same-playbook agencies; organic performance had already improved year over year while CI Web Group hosted the prior site — Hydra site newly live, with the bigger shift in how leadership thinks about AI and building.

Anthony Hamilton

Co-Founder & CEO, THE Water Heater Company

Read full client showcase → Read in Hands Up →

Client story · Plumbing · Heating & Cooling

Legendary Service

We wanted a company that was thinking about where marketing was going, not just where it had been.

Outcome: Left a string of same-promise marketing shops for CI Web Group — a partner already building for AI-era search and websites, with a Legendary Service site in flight after a deeper discovery process than any prior rebuild.

Joe Zimmer

Owner, Legendary Service

Read full client showcase → Read in Hands Up →

Client story · HVAC · Georgetown, Ontario

Brooks Heating & Air

I recently got a call from a customer who thought she'd dialed our main competitor, a national billion-dollar company. Not bad for a six-truck HVAC contractor in small-town Canada!

Outcome: Steady growth with CI Web Group — including ~25% annual increase over the last two years without raising Google ad spend — from website/SEO into AI-powered Webflow and now Hydra, alongside a friendship with Jennifer and Mike that started with a hard conversation about women in the trades.

Nathalie Brooks

Co-Founder, Brooks Heating & Air · Women in HVAC/R Canada

Read full client showcase →

Client story · Plumbing · HVAC · San Francisco & the Peninsula

Cabrillo Plumbing, Heating & Air

At the end of the day, it's still the people behind the technology who make the real difference.

Outcome: Chose CI Web Group for home-services specialization, higher-quality leads, and a partner evolving with digital marketing and AI — Hydra site newly live; confidence in strategy, technology, and team ahead of the next months of impact.

Frank Cichetti

Owner, Cabrillo Plumbing, Heating & Air

Read full client showcase → Read in Hands Up →

Client story · HVAC · Wenatchee valley, WA

Central Washington Heating & Air

If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'

Outcome: After self-managing SEO (and watching two later agencies fall short of those rankings), chose CI Web Group via Thermal Supply recommendation — Hydra newly live; mindset shift toward marketing so the business can adapt and stay effective.

Les Lomedico

Owner, Central Washington Heating & Air

Read full client showcase → Read in Hands Up →

Client story · HVAC · Phoenix Valley, AZ

Champion Air Conditioning & Heating

We weren't looking for someone to create a beautiful homepage. We wanted someone who understood where search was heading — not where it had been.

Outcome: After a five-year company rebuild and a website that no longer matched who they'd become, partnered with CI Web Group on an AI-driven foundation — ~10 months of collaboration; AI platforms now recognize Champion Air among leading Phoenix Valley residential HVAC authorities.

David Farah

Senior Champion, Champion Air Conditioning & Heating

Read full client showcase → Read in Hands Up →

Client story · HVAC · Burien / Seattle metro, WA

Glendale Heating & Air Conditioning

I wish I had started sooner — and I would encourage them not to make the same mistake.

Outcome: After 17 years with the same web marketing team at $12,500/month ($8,500 PPC) and AI-era reporting uncertainty, joined JustStartAI, met Jennifer at a ServiceTitan Lunch & Learn, signed with CI Web Group — Hydra website newly launched.

Sarah Turner

Owner, Glendale Heating & Air Conditioning

Read full client showcase → Read in Hands Up →

Client story · HVAC, Plumbing & Electrical · Seattle, WA

Eco Home Services

Within the first week, our office started receiving calls from homeowners telling us they had found Eco through ChatGPT and chose us because of what it recommended.

Outcome: Cycled through several agencies still building for traditional search, then rebuilt on Hydra with SEO and answer-engine optimization from the start — 2,500+ pages in roughly two weeks, ranking day one, and inbound calls from homeowners referred by ChatGPT inside the first week.

Cory Hesseltine

CEO, Eco Home Services

Read in Hands Up →

Client story · HVAC · Washington

Airworks Solutions

Jen is not someone I hired. She is someone I build with. My success is her success.

Outcome: Interviewed CI Web Group, chose a safer-looking agency instead, then spent years watching the industry adopt the ideas she had passed on — before returning to build alongside Jennifer and co-found Just Start AI with her.

Stephanie Allen

CEO, Airworks Solutions · Co-founder, Just Start AI

Read in Hands Up →

Client story · Plumbing · Taylor, TX

Plumbing Outfitters

If you're looking for someone to build a website, there are plenty of companies that can do that. But if you're looking for people who are already thinking about where business will be five to ten years from now — you'll have a hard time finding a better partner.

Outcome: Walked out of Jennifer's conference talk frustrated and skeptical, started asking hard questions of every marketing and technology partner they had, and concluded the AI shift was already underway — then partnered with CI Web Group to help define it rather than catch up to it.

Ashley Stroud

Co-Owner & COO, Plumbing Outfitters

Read in Hands Up →

Client story · Air duct cleaning · PA / OH

Superior Air Duct Cleaning

She wasn't reacting to change. She was preparing for it.

Outcome: Left a failed $12,000 rebuild and chose CI Web Group after watching the industry argue about Jennifer's AI direction — then watching operators follow.

John Dean

Owner, Superior Air Duct Cleaning

Read in Hands Up →

Client story · Home services · TradeRated / Door Serv Pro

Built by the Trades

They weren't trying to build me a website—they were trying to help build a company that could compete in the future.

Outcome: Multi-decade trades operator building TradeRated and Door Serv Pro alongside CI Web Group — full voice in Voices from the Clients and Voices from Industry Leaders.

Paul Wiese

Founder, Built by the Trades · Door Serv Pro

Read in Hands Up →

Client story · Marketing partner · Branding

Lemon Seed Marketing

The future belongs to brands that are unmistakably human.

Outcome: Coalition partner letter on why AI made branding essential — published in full in Voices from the Clients and Voices from Industry Leaders.

Crystal Williams

CEO, Lemon Seed Marketing

Read in Hands Up →

Client story · AI infrastructure · Lead management

OnePath AI

Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.

Outcome: Technical-infrastructure partner building agentic tools for contractors — full voice in Voices from the Clients, Voices from Industry Leaders, and chapter ten.

Utku "Dave" Kaynar

CEO, OnePath AI

Read in Hands Up →

Client story · Plumbing · Arlington, Virginia

Cherry Blossom Plumbing

The story of Cherry Blossom Plumbing and CI Web Group isn't really about SEO, or websites, or even AI. It's about what a real partner looks like.

Outcome: After a Google Business Profile hijack silenced the phones for months, CI Web Group stayed, erased back debt, and rebuilt their Webflow site.

Amanda

COO, Cherry Blossom Plumbing

Read in Hands Up →

Client story · HVAC · Client letter

Six Star Heating & Cooling

When I look at what your team is building, I don't see a website. I see the future. And you've changed mine — not because of a website, but because of who you are.

Outcome: A first-person letter on hope, the weight of ownership, and finding a partner who listens — published in full in Voices from the Clients.

Anthony Laugelli

Six Star Heating & Cooling

Read in Hands Up →

Team voices

Why CI Web Group — in their own words. Full essays in Voices from the Team .

As much as I loved medicine, I knew I had a higher purpose.

Kathy Marshall

Equity Partner, Head of Customer Service · CI Web Group

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In all my years working for her, not once has she steered us down the wrong path.

Clay Howard

Sr. Director of Business Development · CI Web Group

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I'd take this ride, gray hairs and all, over an easy one that didn't mean anything. Every. Single. Time.

Camille Porco

Sr. Director of Digital Marketing Strategy · CI Web Group

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I walked in looking for a job. I walked out with a career, a mentor, and a lifelong friend — I just didn't know it yet.

Rose Villarreal

Executive Assistant to Jennifer Bagley · CI Web Group

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Your job isn't something you protect. It's something you improve until it no longer needs to exist in its current form. Then you help build what's next.

Melanie Osio

Chief of Staff · CI Web Group

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When the current comes, and it will keep coming, don't waste your strength fighting it. Build the boat.

Liz Slone

Sr. Hydra OS Web Designer · CI Web Group

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If I'm ever given the choice, I'll take being pushed every single time. That is where the growth is. That is where you win.

MaryJo Mickalich

Hydra OS Design and Engineering Operations Manager · CI Web Group

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I didn't have to know everything on day one. I just had to be willing to learn.

Stephanie Harris

Growth Operations Lead & Executive Assistant · CI Web Group

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Decisiveness isn't the opposite of caution. It's what caution is for.

Allula Teka

AI & Automations Engineer · CI Web Group

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I thought I came here to learn digital marketing. Instead, I learned to believe in myself again.

Vee Nettles

Sr. Account Manager · CI Web Group

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She has a way of seeing your potential before you do.

Hoda Castleton

Hydra Production · CI Web Group

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I realized how much I had grown when I stopped waiting for someone to tell me exactly what to build.

Marcos Jimenez

AI Infrastructure & Product Development · CI Web Group

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Home isn't always a place. Sometimes it's the people who challenge you to become the best version of yourself.

Marina Brenko

Strategic Account Manager · CI Web Group

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I feel I have advanced in my career more than I have with any other company.

Ryan Lloyd

Head of QA / QC · CI Web Group

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The floor came up, and judgment became the entire game. Anything can be generated now. Almost none of it is good.

Michael “Parker”

Creative Director and Director of Design Engineering · CI Web Group

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You can have excuses or results. Not both.

DJ Tremel

Strategic Account Manager · CI Web Group

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That's what evolution is. It's taking what works and keeping that while throwing out the rest to build it back bigger and better.

Addison McKissack

Hydra Product Designer · CI Web Group

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If we put in the work, it will always show up.

Danny Loa

Senior Strategic Account Manager · CI Web Group

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Standing still has never been an option.

Dani Osio

Website Design & Optimization Viber · CI Web Group

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If the output is bad, don't fix the output. Fix what's producing it.

Braedn Heney

AI Infrastructure · CI Web Group

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When your job keeps evolving, you either get rigid or you get adaptable. This place forced the second option.

Blake Lindley

AI Infrastructure · CI Web Group

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Waiting for someone else to create change isn't part of the culture. If you see an opportunity, you're encouraged to build it.

Katelyn Torres

Digital Marketing Manager · CI Web Group

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Jennifer has shown me a version of myself I never would have found on my own.

Jazmin Ramirez

Executive Director of Growth · CI Web Group

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It's deciding to move the pipeline before you've gotten permission. It's trusting that you already know what to do.

Chelsea Nodine

Executive Director of Operations · CI Web Group

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Industry leaders

Peers and coalition partners shaping what comes next. Full letters in Voices from Industry Leaders .

What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.

Joe Crisara

Renowned Service Industry Speaker · Strategic Partner · Service MVP

Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.

Matt Benton

Founder & CEO · Real Time Marketing & Unify360, Inc.

Read full letter in Hands Up →

CI Web thinks in systems instead of campaigns. But in the end, everything comes down to people.

Paul Wiese

Founder · Built by the Trades · Door Serv Pro

Read full letter in Hands Up →

Technology changes, but trust doesn't. A weak brand cannot be fixed with better prompts. A strong brand becomes amplified by AI.

Crystal Williams

CEO · Lemon Seed Marketing

Read full letter in Hands Up →

Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.

Utku "Dave" Kaynar

CEO · OnePath AI

Read full letter in Hands Up →

The customer experience doesn't start with the repair or the installation or the finished project. It starts with a conversation.

Michelle Myers

Owner · Pink Callers

Read full letter in Hands Up →

FAQ

Stories — questions readers ask first

  1. Are these real CI Web Group clients?

    Yes. Success stories and Voices from the Clients are published only from real operators with permission — no fabricated case studies. Full letters also appear inside Hands Up.
  2. Where can I read the full client and team voices?

    Longform Voices from the Clients, Voices from the Team, and Industry Leaders live inside the free book at jenniferbagley.com/book. Success Stories links into those sections.
  3. How do I become a success story?

    Work with CI Web Group — start at jenniferbagley.com/work-with-jennifer. Stories are published when the operator and Jennifer agree the results are ready to share.