Every voice in one place.
Client operators, the CI Web Group team, and industry leaders — pull quotes here, full letters in Hands Up. This is the centralized home for the stories behind the work.
Client stories
Owners and operators who work with CI Web Group — first-person accounts from their side of the table.
Advanced Air Conditioning + Heating
CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.
Outcome: Go-live nearly two months early (July 2 vs. a late-August target); Google Search Console sitemap pages from 54 in 2025 to 1,323 within 10 days of launch.
Bekka Martel
Co-Owner, Advanced Air Conditioning + Heating
Find someone who thinks better than you do.
Outcome: Chose CI Web Group / Hydra as a strategic partner after years of same-playbook agencies; organic performance had already improved year over year while CI Web Group hosted the prior site — Hydra site newly live, with the bigger shift in how leadership thinks about AI and building.
Anthony Hamilton
Co-Founder & CEO, THE Water Heater Company
We wanted a company that was thinking about where marketing was going, not just where it had been.
Outcome: Left a string of same-promise marketing shops for CI Web Group — a partner already building for AI-era search and websites, with a Legendary Service site in flight after a deeper discovery process than any prior rebuild.
Joe Zimmer
Owner, Legendary Service
I recently got a call from a customer who thought she'd dialed our main competitor, a national billion-dollar company. Not bad for a six-truck HVAC contractor in small-town Canada!
Outcome: Steady growth with CI Web Group — including ~25% annual increase over the last two years without raising Google ad spend — from website/SEO into AI-powered Webflow and now Hydra, alongside a friendship with Jennifer and Mike that started with a hard conversation about women in the trades.
Nathalie Brooks
Co-Founder, Brooks Heating & Air · Women in HVAC/R Canada
Cabrillo Plumbing, Heating & Air
At the end of the day, it's still the people behind the technology who make the real difference.
Outcome: Chose CI Web Group for home-services specialization, higher-quality leads, and a partner evolving with digital marketing and AI — Hydra site newly live; confidence in strategy, technology, and team ahead of the next months of impact.
Frank Cichetti
Owner, Cabrillo Plumbing, Heating & Air
Central Washington Heating & Air
If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'
Outcome: After self-managing SEO (and watching two later agencies fall short of those rankings), chose CI Web Group via Thermal Supply recommendation — Hydra newly live; mindset shift toward marketing so the business can adapt and stay effective.
Les Lomedico
Owner, Central Washington Heating & Air
She wasn't reacting to change. She was preparing for it.
Outcome: Left a failed $12,000 rebuild and chose CI Web Group after watching the industry argue about Jennifer's AI direction — then watching operators follow.
John Dean
Owner, Superior Air Duct Cleaning
They weren't trying to build me a website—they were trying to help build a company that could compete in the future.
Outcome: Multi-decade trades operator building TradeRated and Door Serv Pro alongside CI Web Group — full voice in Voices from the Clients and Voices from Industry Leaders.
Paul Wiese
Founder, Built by the Trades · Door Serv Pro
The future belongs to brands that are unmistakably human.
Outcome: Coalition partner letter on why AI made branding essential — published in full in Voices from the Clients and Voices from Industry Leaders.
Crystal Williams
CEO, Lemon Seed Marketing
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.
Outcome: Technical-infrastructure partner building agentic tools for contractors — full voice in Voices from the Clients, Voices from Industry Leaders, and chapter ten.
Utku "Dave" Kaynar
CEO, OnePath AI
The story of Cherry Blossom Plumbing and CI Web Group isn't really about SEO, or websites, or even AI. It's about what a real partner looks like.
Outcome: After a Google Business Profile hijack silenced the phones for months, CI Web Group stayed, erased back debt, and rebuilt their Webflow site.
Amanda
COO, Cherry Blossom Plumbing
When I look at what your team is building, I don't see a website. I see the future. And you've changed mine — not because of a website, but because of who you are.
Outcome: A first-person letter on hope, the weight of ownership, and finding a partner who listens — published in full in Voices from the Clients.
Anthony James
Six Star Heating & Cooling
Team voices
Why CI Web Group — in their own words. Full essays in Voices from the Team .
As much as I loved medicine, I knew I had a higher purpose.
Kathy Marshall
Equity Partner, Head of Customer Service · CI Web Group
In all my years working for her, not once has she steered us down the wrong path.
Clay Howard
Sr. Director of Business Development · CI Web Group
I'd take this ride, gray hairs and all, over an easy one that didn't mean anything. Every. Single. Time.
Camille Porco
Sr. Director of Digital Marketing Strategy · CI Web Group
I walked in looking for a job. I walked out with a career, a mentor, and a lifelong friend — I just didn't know it yet.
Rose Villarreal
Executive Assistant to Jennifer Bagley · CI Web Group
Your job isn't something you protect. It's something you improve until it no longer needs to exist in its current form. Then you help build what's next.
Melanie Osio
Chief of Staff · CI Web Group
When the current comes, and it will keep coming, don't waste your strength fighting it. Build the boat.
Liz Slone
Sr. Hydra OS Web Designer · CI Web Group
If I'm ever given the choice, I'll take being pushed every single time. That is where the growth is. That is where you win.
MaryJo Mickalich
Hydra OS Design and Engineering Operations Manager · CI Web Group
Industry leaders
Peers and coalition partners shaping what comes next. Full letters in Voices from Industry Leaders .
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Joe Crisara
Renowned Service Industry Speaker · Strategic Partner · Service MVP
Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.
Matt Benton
Founder & CEO · Unify360, Inc.
CI Web thinks in systems instead of campaigns. But in the end, everything comes down to people.
Paul Wiese
Founder · Built by the Trades · Door Serv Pro
Technology changes, but trust doesn't. A weak brand cannot be fixed with better prompts. A strong brand becomes amplified by AI.
Crystal Williams
CEO · Lemon Seed Marketing
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway.
Utku "Dave" Kaynar
CEO · OnePath AI
The customer experience doesn't start with the repair or the installation or the finished project. It starts with a conversation.
Michelle Myers
Owner · Pink Callers
Stories — questions readers ask first
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Are these real CI Web Group clients?
Yes. Success stories and Voices from the Clients are published only from real operators with permission — no fabricated case studies. Full letters also appear inside Hands Up. -
Where can I read the full client and team voices?
Longform Voices from the Clients, Voices from the Team, and Industry Leaders live inside the free book at jenniferbagley.com/book. Success Stories links into those sections. -
How do I become a success story?
Work with CI Web Group — start at jenniferbagley.com/work-with-jennifer. Stories are published when the operator and Jennifer agree the results are ready to share.