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I Wish I Had Started Sooner
Glendale Heating & Air Conditioning · a letter from Sarah Turner
Sarah Turner Owner, Glendale Heating & Air Conditioning Burien / Seattle metro, WA
I wish I had started sooner — and I would encourage them not to make the same mistake.
Outcome: After 17 years with the same web marketing team at $12,500/month ($8,500 PPC) and AI-era reporting uncertainty, joined JustStartAI, met Jennifer at a ServiceTitan Lunch & Learn, signed with CI Web Group — Hydra website newly launched.
The story
Sarah Turner has just started reading Hands Up and is three chapters in. She calls Jennifer a real Renaissance woman — and the book compelling.
Glendale Heating & Air Conditioning has operated since 1938, handed down from Sarah's great-uncle and grandfather, to her dad and uncle, and is now run by her brother, two cousins, and her. The company began delivering bags of coal for home heating, transitioned into heating oil delivery, and today focuses exclusively on HVAC. What makes them unique is the institutional knowledge carried forward through each generation — technicians who can work on old oil furnaces and pot burners as comfortably as the latest VRF heat pump systems.
On the marketing side, they worked with the same web marketing team for 17 years — founded by their former Yellow Pages representative, people who became trusted friends. Their WordPress site was only two years old, yet they were spending $12,500 per month, with $8,500 dedicated to PPC. The promise was always that SEO would eventually carry the load and allow them to reduce spending. In the last year, many reporting meetings began with a familiar line: AI results were "cannibalizing the numbers," so they were supposedly doing better than the reports showed — which left Sarah uncertain about where they truly stood.
The experience
At the same time, Sarah was becoming increasingly interested in AI and how it could improve the business. After joining JustStartAI, she knew she had found the right place to learn, grow, and be supported. When she met Jennifer and Stephanie at a ServiceTitan Lunch & Learn, she was absolutely star-struck. Shortly afterward she signed with CI Web Group — and the new website has just launched.
She has been extremely happy with the experience so far. From the initial discovery call, through onboarding, and now launch, she has felt that CI Web Group is genuinely invested in their success and supportive of their goals.
Everyone is thinking about the future of AI, and for many people the fear of the unknown is strong. In their business, the excitement about what's possible is even stronger. Sarah wants to remain informed, adaptable, and open to the changes ahead. Hydra is exciting, and the new website is fantastic.
What stood out about the partnership
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JustStartAI as the on-ramp
After joining JustStartAI, Sarah knew she had found the right place to learn, grow, and be supported — before she ever signed a website deal.
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Meeting Jennifer where operators already gather
A ServiceTitan Lunch & Learn with Jennifer and Stephanie — star-struck, then signed with CI Web Group shortly afterward.
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Invested from discovery through launch
"From the initial discovery call, through onboarding, and now our website launch, I've felt that CI Web Group is genuinely invested in our success and supportive of our goals."
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Excitement over fear
Fear of the unknown around AI is real — and in their business, excitement about what's possible is stronger. Hydra is exciting; the new website is fantastic.
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Wish I had started sooner
Asked if another contractor should work with CI Web Group: she would tell them she wishes she had started sooner — and encourage them not to make the same mistake.
In her words
"If another contractor asked whether they should work with CI Web Group, I would tell them that I wish I had started sooner — and I would encourage them not to make the same mistake."
Sarah Turner Owner, Glendale Heating & Air Conditioning