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Service Before Sales

Central Washington Heating & Air · a letter from Les Lomedico

Les Lomedico Owner, Central Washington Heating & Air Wenatchee valley, WA

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If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'
— Les Lomedico

Outcome: After self-managing SEO (and watching two later agencies fall short of those rankings), chose CI Web Group via Thermal Supply recommendation — Hydra newly live; mindset shift toward marketing so the business can adapt and stay effective.

The story

For more than 30 years, Les Lomedico has built Central Washington Heating & Air on a simple philosophy: take care of the customer first. In an industry where replacement is often the first recommendation, his company has always taken a different approach, focusing on service before sales. That commitment has helped make Central Washington Heating & Air one of the longest-running HVAC companies in the valley.

As the business continued to grow, Les knew his website needed to evolve with it. For years, he had managed it himself and had seen strong results, but eventually that approach wasn't working anymore. He hired two different companies to take over, only to watch them fall short of the search rankings he had already achieved on his own.

That search led him to CI Web Group through a recommendation and a presentation at a Thermal Supply meeting. What stood out wasn't flashy marketing or big promises. It was the team's knowledge, clear vision, and ability to explain complicated concepts in a way that made sense.

The experience

Although Central Washington Heating & Air has only recently launched on Hydra, the experience has already changed the way Les thinks about the future of his business. "I'm more focused on marketing so that we can adapt and be effective."

Because the launch is still recent, it's too early to measure long-term results. For Les, the biggest change so far has been a shift in mindset and a renewed focus on marketing as his business prepares for the future.

What stood out about the partnership

  • Knowledge over flash

    What stood out wasn't flashy marketing or big promises — it was the team's knowledge, clear vision, and ability to explain complicated concepts in a way that made sense.

  • Found through the trade channel

    Les found CI Web Group through a recommendation and a presentation at a Thermal Supply meeting — peer path, not a cold pitch.

  • Mindset shift after Hydra launch

    "I'm more focused on marketing so that we can adapt and be effective." Too early for long-term metrics; the big change so far is how he thinks about the future of the business.

  • Worth every penny (unless you're a competitor)

    "If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'"

In his words

"If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'"

Les Lomedico Owner, Central Washington Heating & Air