The organization
Four companies, one system
They are not four bets on four markets. They are four parts of the same argument: contractors need better technology, someone has to build it, someone has to teach it, and the owners doing the work deserve to be known for it.
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Digital Marketing
CI Web Group
The agency — where the work reaches customers
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SaaS Operating System & ERP
Hydra OS
The platform — what everything else runs on
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Podcast & Personal Branding
The Catalyst for the Trades
The megaphone — authority for the people running the companies
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AI Training & Community
JustStartAI
The classroom — where operators learn in the open
Digital Marketing
CI Web Group
The original company, founded in 2006 and serving home-services contractors ever since — HVAC, plumbing, electrical, and the trades around them.
It is no longer a website shop. CI Web Group is an AI-orchestrated marketing operating system for trades contractors: websites that are built and maintained by agents, search and answer-engine visibility, and reporting that ties activity to booked revenue rather than impressions.
What it does
- Websites built on Hydra OS
- SEO, AEO, and AI-search visibility
- Content and authority building
- Paid media and lead capture
- Reporting tied to booked jobs
SaaS Operating System & ERP
Hydra OS
The software underneath. Hydra OS is the orchestration layer that turns a website from a static brochure into a system with a memory of the business, agents acting on it daily, and an edge network that ships every improvement to every site at once.
It is the reason the agency work scales: one platform, deployed many times, improving for everyone at the same moment.
- Hydra
- The orchestration layer — the operating system itself, and the publishing and deployment engine behind every site.
- Synapse
- The knowledge graph — the structured memory of what is true about a business, so agents act on facts instead of guesses.
- Cortex
- The AI-search optimization product — the layer that makes a business legible and citable to answer engines.
Podcast & Personal Branding
The Catalyst for the Trades
Personal brand and authority for trades leaders. Most contractors have a company brand and no personal one, which leaves the most persuasive asset in the business — the owner — invisible.
Catalyst is the podcast and the production work around it: getting operators on the record, on stage, and in front of the rooms that matter.
What it does
- Podcast production and guesting
- Personal brand strategy for owners
- Speaking and stage positioning
- Authority content and media kits
AI Training & Community
JustStartAI
A community of more than a thousand contractor members sharing what they are learning about AI in the trades, building together, and contributing what they figure out for the benefit of operators navigating the same transition.
Co-founded with Stephanie Allen, CEO of Airworks Solutions. Deliberately not a CI Web Group sales channel — members are there to learn, whoever they buy from.
What it does
- Member community and cohorts
- AI training for trades operators
- Workshops and live builds
- Shared playbooks and tooling
Why it holds together
The intelligence is the product
Hydra OS is the thing being built. CI Web Group is where it meets real customers and real revenue, which is what keeps it honest — every feature is tested on businesses that will notice immediately if it fails. JustStartAI is where operators learn what is actually happening, whether or not they ever become clients. Catalyst puts the people doing the work on the record.
Take any one away and the others get weaker. Software with no customers drifts. An agency with no platform sells hours. A community that only sells is a funnel. And an industry changing this fast needs its operators visible, not anonymous.