Work with Jennifer.
Move past the playbook.
The book, the keynotes, and the AI Tools list are the playbook. When you're ready to actually build it — with a team that has spent over a decade doing this specifically for the trades — that team is CI Web Group. Jennifer founded it, still runs it, and it's where the operators in Hands Up go from awareness to real operational leverage. The team runs on the same engine it builds for clients — read how CI Web Group rebuilt itself on an AI intelligence layer.
Where to start
Four routes inDigital marketing for the trades
The full-stack marketing engine — websites, SEO, paid, and analytics — engineered specifically for HVAC, plumbing, electrical, and home services contractors.
Visit CI Web Group →
Route → ai-adoptionAI adoption programs
Move past AI awareness into operational leverage. CI Web Group installs the AI stack that runs your marketing, dispatch coaching, and lead handling.
Visit CI Web Group →
Route → book-strategyBook a strategic planning session
60 minutes with a CI Web Group strategist to map the fastest path from your current setup to a modern, AI-enabled contractor business.
Visit CI Web Group →
Route → contactTalk to the team
Direct line to the CI Web Group team — questions, custom scopes, RFPs, integrations, all of it.
Visit CI Web Group →
Built for the trades — not adapted for them.
Operator-first
Every playbook, every framework, every dashboard was designed alongside HVAC, plumbing, electrical, and home services owners — not repurposed from another industry.
First-mover on AI
CI Web Group was one of the earliest agencies to publicly commit to AI as the platform shift. The result is a team that already knows what breaks, what compounds, and what actually moves the needle.
Jennifer stays close
Jennifer isn't a figurehead. She founded CI Web Group, still runs it, and the strategic work she talks about on stage is the strategic work her team ships.