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Advanced Air Conditioning + Heating

Bekka Martel Co-Owner, Advanced Air Conditioning + Heating Cedar Park, TX

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CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.
— Bekka Martel

Outcome: Go-live nearly two months early (July 2 vs. a late-August target); Google Search Console sitemap pages from 54 in 2025 to 1,323 within 10 days of launch.

The story

Before CI Web Group, Bekka Martel and her husband Joe — owners of Advanced Air Conditioning + Heating — were spending over $10,000 a month on website management and ads, but the results didn't match the investment. "It felt like because we don't have PE backing, we were stuck at what we could afford, which continuously put us lower and lower on ad searches and caused budget to be spent pretty quickly," Bekka explains. Their site wasn't keeping pace with how fast the home services industry — and AI — was moving.

Bekka first connected with Jennifer Bagley and CI Web Group through a WinSupply Austin training event, The AI Advantage in 2025. She kept following Jennifer's work from there — researching, trialing tools herself, and watching as Jennifer disrupted the website industry for home service companies. "We chose CI Web Group because they are forward-thinking — not allowing bureaucracy to slow down their decision-making, and giving home service companies leverage to dominate the market."

The experience

The partnership kicked off in mid-April with a go-live target of late August. CI Web Group delivered on July 2 — nearly two months early. "Communicating with CI Web Group is seamless within Slack and email. I get frequent updates of what is being posted, when, where."

Bekka credits Jennifer, Michael, and Vee (her account manager) with making the transition feel effortless. "Vee is so thorough and answers all my questions and ideas," Bekka says. "Jennifer and the team are so transparent about what they're doing that it put me and my husband at ease as we went through the build process." She also loved watching her site come together in real time — and picking up ideas from other builds happening alongside hers. Advanced Air Conditioning + Heating is already planning a brand refresh for late 2026/early 2027, and Bekka says she's confident CI Web Group will move just as quickly to implement it.

What she loves about the new site

  • Design & cleanliness

    "I love how clean our website looks."

  • Features that set them apart

    Price Builder, Price Lock, and "What's Going On At Your Place" give Advanced Air Conditioning + Heating functionality Bekka says few competitors in their market offer.

  • Learning Center, Rebates & Incentives, and Community sections

    These let Advanced Air Conditioning + Heating reinforce its role beyond HVAC repair: "It allows us to remind people that we are here to educate them, support the community, and take care of them in their homes like family."

  • SEO/AEO performance

    Using Google Search Console, Bekka tracked her sitemap going from 54 discovered pages in 2025 to 1,323 pages just 10 days after go-live with CI Web Group.

  • Team adoption & flexibility

    "Our team loves the website. We love how interactive it is for our clients, and how quickly we can get updates in — employees on and off the Meet the Team page, promotions, rebates, community impacts."

In her words

"We are so thankful for Jennifer and her team being in our corner during this journey to grow as a home service company, while the market and tools available change so quickly, and keep us ahead of the game."

Bekka Martel Co-Owner, Advanced Air Conditioning + Heating