My Mission: To Empower the Trades with Technology
By
CEO, CI Web Group · Founder, JustStartAI.io · Host, The Catalyst for the Trades
AI for the trades HVAC & home services marketing AI keynote speaking Change management
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My journey has always been about one thing: helping businesses grow. As the founder and CEO of CI Web Group, I've spent over a decade building digital marketing solutions that drive real results for the home service industry.
But a few years ago, I saw a monumental shift on the horizon: Artificial Intelligence. I knew this wasn't just another tool; it was the future. That's why I founded JustStartAI.io—a community and platform dedicated to demystifying AI and making it accessible for everyone, especially the tradespeople who are the backbone of our economy.
I don't just talk about AI from a theoretical standpoint. I live it. I build with it. And I'm passionate about showing you how to leverage it to not just compete, but to dominate your market. If you want the receipts, start with how we rebuilt CI Web Group on an AI intelligence layer — and the rest of my essays on Systems & Soul.
When I'm not on stage or running my companies, you can find me hosting my podcast, where I share insights from the front lines of the AI revolution.
My mission is to empower the trades with the technology they need to thrive in the AI era.
Hands Up
The four-generation story behind CI Web Group, written as a letter to the generation that will inherit what we build — a foreword, fourteen chapters, love letters, and voices from the team. Free to read online.
Free to read — no account needed. Your place, bookmarks, and highlights stay on your device.
Recognized by the industry
Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
About Jennifer — the questions we're asked most
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Who is Jennifer Bagley?
Jennifer L. Bagley is the founder and CEO of CI Web Group and the co-founder of JustStartAI.io. She is one of the earliest voices bringing AI adoption into HVAC, plumbing, electrical, and home services — helping contractors move from awareness to actual operational leverage. -
What makes Jennifer the authority on AI in the trades?
Jennifer has spent more than a decade building digital marketing and technology for HVAC and home services contractors through CI Web Group, and she was one of the first agency operators to publicly commit to AI as the next platform shift. She's been recognized by Women in HVACR and named a Women We Admire Top Women Leader, and her work is regularly featured on ServiceTitan, HARDI, HVAC Today, Hook Agency, and by industry hosts like Joe Crisara, Jeff Crilley, and Matt Kuehlhorn. -
What industries does Jennifer serve?
HVAC, plumbing, electrical, and home services contractors — with a specific focus on operators and family businesses that want to grow revenue, protect margins, and future-proof themselves for an AI-driven buying journey. -
Where can I hear Jennifer speak or read her work?
Jennifer hosts The Catalyst for the Trades podcast, speaks at conferences like HARDI and ServiceTitan Trade Talk, and publishes her book Hands Up online free — start with the Foreword or browse the table of contents. Press features and podcast appearances are collected at /press.