AI for the Trades: From Fear to First Mover
A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.
Explore this keynote → Featured Highlight (01) HARDI 2026 Annual Conference — Las Vegas
Volume 01 — Keynote Strategy
The AI Speaker
The AI Speaker
For the Trades
Deploying actionable AI playbooks for the HVAC, Plumbing, and Electrical industries. Turning technical disruption into operational dominance.
Showing the front cover
(Featured) — The Book 2026 Edition · Free
Hands Up
A CEO's Letter to the Generation That Will Inherit What We Build
The four-generation story behind CI Web Group — a foreword, fourteen chapters, love letters, and voices from the team. Read the complete book online free, with read-aloud, bookmarks, and highlights, or download the digital edition.
Free to read — no account needed. Your place, bookmarks, and highlights stay on your device.
(02) — Manifesto
No two presentations are the same. Each keynote is a strategic blueprint — customized for your audience's specific challenges, tools, and growth ceiling. Attendees leave with the exact frameworks they need to drive growth, efficiency, and profitability.
Industry recognition
Recognized as the authority on AI in the trades
I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer spoke at our Untyed events for years and what she shared then is still true today, she can predict the future. She is the best in her business and I would refer her to anyone.
Tyler Pierson Sr. Executive (Retired), Administaff · Known since 2012
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Joe Crisara Renowned Service Industry Speaker · Strategic Partner, Service MVP
Learn about Joe Crisara at Service MVP ↗ Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway. That second part is the rare one. Plenty of people can describe the future on a stage. Very few will restructure their own company, bet their reputation, and do the hard building required to actually get there. Jennifer does both, and she has been doing it for twenty years.
Utku “Dave” Kaynar CEO, OnePath AI
Learn about OnePath AI ↗ Working alongside Jennifer changed how I think about leadership. Leaders aren't there to preserve what exists. They're there to challenge assumptions, question what no longer serves the mission, and rebuild even when what's already there is good. Watching her do that — and being pushed to do it myself — rewired the question I ask every day.
Melanie Osio Chief of Staff, CI Web Group
Read her story in the book → We couldn't fight the current. So we'd build a boat. Stay curious. Insist on resilience. Trash your ego before the world does it for you. And if you're afraid? Do it afraid.
Liz Slone Sr. Hydra OS Web Designer, CI Web Group
Read Build the Boat → Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Her Nominator Women in HVACR · December 2024
Read feature → Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
Women We Admire selection committee Women We Admire · November 2022
Read feature → Signature Keynotes
The AI-Powered Marketing Engine
Learn how to build a lead-generation machine using AI-driven content, SEO, and advertising. This session is for owners who want to dominate their local market.
Explore this keynote →Leading in the AI Era: Culture, People, and Profits
Discover how to lead your team through technological change, attract top talent, and build a culture of innovation that embraces AI as a competitive advantage.
Explore this keynote →Intelligence Over Playbooks: Leading Where There Is No Map
The contrarian strategy keynote. Why SOPs and industry playbooks are yesterday's intelligence — and how leaders compile procedures into AI agents, free their people for judgment, and earn the client trust to do what's never been done.
Explore this keynote →Systems & Soul
The Owner's Mind · 7 min · Newest
Work Until You're Done, Not Until You're Tired
AI made starting cheap. Finishing is still scarce. The new AI era doesn't reward the people who stop when they feel tired — it rewards the operators who stay until the outcome exists. A discipline for owners building through the inflection.
Read more → Adoption in the Real World · 7 minOrchestrators, Not Org Charts: Building Around Sub-Agents Instead of Managers and Admins
One way to build a business: managers, staff, and admins — coordination as headcount. The other: orchestrators and sub-agents that spin off sub-agents, each with a different context window so the work stays efficient and finished. Same company. Different operating system.
Read more → The Owner's Mind · 7 minWas Your Confidence Well Placed?
Trust your first instinct — then ask whether the confidence was earned. Complex work needs a decompose → execute → revise loop, not a flat tool sprint. Check everything against the plan, give low-confidence answers a second opinion, and stay in alignment until done is actually done.
Read more → The Owner's Mind · 6 minTwo Degrees Off Doesn't Mean Much — Until It Does
Two degrees off looks harmless at the start. Ten million lines down the pipeline, you are in a different country. The same principle applies to agents — and to humans, where the variance is so much greater. Alignment is a small angle with a long consequence.
Read more → Adoption in the Real World · 8 minHow Do You Know It's Right?
The demo answers whether it worked once. The eval harness answers whether you still know it's right after every prompt edit, model swap, and Tuesday upstream change. Without that second answer, every tweak is a coin flip with the customer's trust.
Read more → Replace Yourself · 7 minThe Training Inversion: AI-First Companies Teach Curiosity, Not Compliance
For a century, training meant building a system and teaching humans to follow it. AI agents are now the best system-followers on earth — so training inverts: curiosity over compliance, disruption over memorization, strategic over lever-puller. Plus the confession: why I hired Driven Leadership's Mary Belden-McGrath and Eric McGrath to do the inner work I couldn't.
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