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Featured Highlight (01) HARDI 2026 Annual Conference — Las Vegas
Jennifer L. Bagley

Jennifer L.
Bagley

Founder & CEO of CI Web Group. Author of Hands Up. Deploying actionable AI playbooks for HVAC, plumbing, and electrical — turning technical disruption into operational dominance.

Jennifer L. Bagley, founder of CI Web Group and AI keynote speaker for the trades
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(Featured) — The Book 2026 Edition · Free

Hands Up

A CEO's Letter to the Generation That Will Inherit What We Build

The four-generation story behind CI Web Group — a foreword, fourteen chapters, love letters, and voices from the team. Read the complete book online free, with read-aloud, bookmarks, and highlights, or download the digital edition.

QR code — scan to read Hands Up free at jenniferbagley.com/book
Scan to open the book on your phone

Free to read — no account needed. Your place, bookmarks, and highlights stay on your device.

Jennifer Bagley keynoting HARDI 2026 mainstage
Main Stage
Jennifer Bagley interviewed on Tip Talk in a broadcast studio
On Air
Jennifer Bagley on the Tip Talk set with co-host
Tip Talk
(02) — Manifesto

No two presentations are the same. Each keynote is a strategic blueprint — customized for your audience's specific challenges, tools, and growth ceiling. Attendees leave with the exact frameworks they need to drive growth, efficiency, and profitability.

Voices from the field

Clients, team, and industry leaders — in their own words

I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer spoke at our Untyed events for years and what she shared then is still true today, she can predict the future. She is the best in her business and I would refer her to anyone.
Tyler Pierson Sr. Executive (Retired), Administaff · Known since 2012
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Joe Crisara Renowned Service Industry Speaker · Strategic Partner, Service MVP
Learn about Joe Crisara at Service MVP ↗
Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.
Matt Benton Founder & CEO, Unify360, Inc.
Read his letter in the book →
The customer experience doesn't start with the repair or the installation or the finished project. It starts with a conversation.
Michelle Myers Owner, Pink Callers
Read her letter in the book →
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway. That second part is the rare one. Plenty of people can describe the future on a stage. Very few will restructure their own company, bet their reputation, and do the hard building required to actually get there. Jennifer does both, and she has been doing it for twenty years.
Utku “Dave” Kaynar CEO, OnePath AI
Learn about OnePath AI ↗
She wasn't reacting to change. She was preparing for it.
John Dean Owner, Superior Air Duct Cleaning
Read his story in the book →
They weren't trying to build me a website—they were trying to help build a company that could compete in the future.
Paul Wiese Founder, Built by the Trades · Door Serv Pro
Read his story in the book →
The future belongs to brands that are unmistakably human.
Crystal Williams CEO, Lemon Seed Marketing
Read her letter in the book →
The story of Cherry Blossom Plumbing and CI Web Group isn't really about SEO, or websites, or even AI. It's about what a real partner looks like.
Amanda COO, Cherry Blossom Plumbing
Read her story in the book →
CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.
Bekka Martel Co-Owner, Advanced Air Conditioning + Heating
Read her story in the book →
When I look at what your team is building, I don't see a website. I see the future.
Anthony James Six Star Heating & Cooling
Read his letter in the book →
Find someone who thinks better than you do.
Anthony Hamilton Co-Founder & CEO, THE Water Heater Company
Read his story in the book →
We wanted a company that was thinking about where marketing was going, not just where it had been.
Joe Zimmer Owner, Legendary Service
Read his story in the book →
As much as I loved medicine, I knew I had a higher purpose.
Kathy Marshall Equity Partner, Head of Customer Service, CI Web Group
Read her Why in the book →
In all my years working for her, not once has she steered us down the wrong path.
Clay Howard Sr. Director of Business Development, CI Web Group
Read his Why in the book →
I'd take this ride, gray hairs and all, over an easy one that didn't mean anything. Every. Single. Time.
Camille Porco Sr. Director of Digital Marketing Strategy, CI Web Group
Read her Why in the book →
I walked in looking for a job. I walked out with a career, a mentor, and a lifelong friend — I just didn't know it yet.
Rose Villarreal Executive Assistant to Jennifer Bagley, CI Web Group
Read her Why in the book →
Working alongside Jennifer changed how I think about leadership. Leaders aren't there to preserve what exists. They're there to challenge assumptions, question what no longer serves the mission, and rebuild even when what's already there is good. Watching her do that — and being pushed to do it myself — rewired the question I ask every day.
Melanie Osio Chief of Staff, CI Web Group
Read her story in the book →
We couldn't fight the current. So we'd build a boat. Stay curious. Insist on resilience. Trash your ego before the world does it for you. And if you're afraid? Do it afraid.
Liz Slone Sr. Hydra OS Web Designer, CI Web Group
Read Build the Boat →
If I'm ever given the choice, I'll take being pushed every single time. That is where the growth is. That is where you win. And that is exactly what I see Jenn preaching to the crowd — pushing her team and pushing business owners to make moves so that they win.
MaryJo Mickalich Hydra OS Design and Engineering Operations Manager, CI Web Group
Read her Why in the book →
Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Her Nominator Women in HVACR · December 2024
Read feature →
Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
Women We Admire selection committee Women We Admire · November 2022
Read feature →

Signature Keynotes

Systems & Soul

The Agency Reckoning · 8 min · Newest

Buy It, Build It, Ship It

The old SEO agency play: launch a half-finished site, bill monthly for fog, show reports with no work logs. Why we deconstructed that model — and why Buy it, Build it, Ship it is how Hydra works.

Read more →
The Owner's Mind · 7 min

SOPs Are Dead (Not Really — But Sort Of)

SOPs are dead. Not really, but sort of. This is not the moment for a playbook that worked decades ago. This is the moment trailblazers test, go wild, and stack experience with data, critical thinking, experimentation, and AI to move faster.

Read more →
The Agency Reckoning · 7 min

SEO Isn't Dead. Your Agency's Version of It Is.

SEO isn't dead. Traditional SEO agencies are. Same stack, same retainer theater, same rankings playbook — just a new LinkedIn caption about AI and 'adapting.' New talk, old stack.

Read more →
The Agency Reckoning · 11 min

Why Does the Industry Call Anything Better Than Them a Scare Tactic?

Hydra made Core Vitals, ADA, AEO, owned assets, and no contracts the floor — and the industry called it fear. Scaring business owners from improving is the only scare tactic.

Read more →
The Owner's Mind · 7 min

Are They Proud to Work There?

As a leader you are not only supposed to train your team — you are supposed to inspire them. Training without inspiration is insufficient. The mirror test: tools, brand, training, technology, opportunities — and whether your best people would still choose this place if they were not the owner.

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The Owner's Mind · 7 min

Innovation Is the Evidence

Evidence of exceptional ability shows up as innovation. We ask it in every interview. Innovation is rewarded; mistakes are tuition; refusing to try means you will not have a home here — because the company must keep evolving.

Read more →