AI for the Trades: From Fear to First Mover
A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.
Explore this keynote →AI keynote speaker for HVAC, plumbing, electrical, and home services
Founder & CEO of CI Web Group. Author of Hands Up. Deploying actionable AI playbooks for HVAC, plumbing, and electrical — turning technical disruption into operational dominance.
A CEO's Letter to the Generation That Will Inherit What We Build
The four-generation story behind CI Web Group — a foreword, fourteen chapters, love letters, and voices from the team. Read the complete book online free, with read-aloud, bookmarks, and highlights, or download the digital edition.
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I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer spoke at our Untyed events for years and what she shared then is still true today, she can predict the future. She is the best in her business and I would refer her to anyone.
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Most people still see AI as a tool. Jennifer sees it as a workforce. That distinction is what separates visionaries from everyone else.
The customer experience doesn't start with the repair or the installation or the finished project. It starts with a conversation.
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway. That second part is the rare one. Plenty of people can describe the future on a stage. Very few will restructure their own company, bet their reputation, and do the hard building required to actually get there. Jennifer does both, and she has been doing it for twenty years.
She wasn't reacting to change. She was preparing for it.
They weren't trying to build me a website—they were trying to help build a company that could compete in the future.
The future belongs to brands that are unmistakably human.
The story of Cherry Blossom Plumbing and CI Web Group isn't really about SEO, or websites, or even AI. It's about what a real partner looks like.
CI Web Group gave us features our competitors don't have — and a website that finally keeps up with how fast this industry moves.
When I look at what your team is building, I don't see a website. I see the future.
Find someone who thinks better than you do.
We wanted a company that was thinking about where marketing was going, not just where it had been.
At the end of the day, it's still the people behind the technology who make the real difference.
If they aren't a competitor in my market, I would tell them that it is worth every penny. If they were competing in my market, I would tell them, 'You suck.'
I wish I had started sooner — and I would encourage them not to make the same mistake.
What I initially misunderstood as fear or exaggeration, I quickly recognized as genuine conviction. Jennifer isn't trying to scare business owners — she's trying to prepare them.
As much as I loved medicine, I knew I had a higher purpose.
In all my years working for her, not once has she steered us down the wrong path.
I'd take this ride, gray hairs and all, over an easy one that didn't mean anything. Every. Single. Time.
I walked in looking for a job. I walked out with a career, a mentor, and a lifelong friend — I just didn't know it yet.
Working alongside Jennifer changed how I think about leadership. Leaders aren't there to preserve what exists. They're there to challenge assumptions, question what no longer serves the mission, and rebuild even when what's already there is good. Watching her do that — and being pushed to do it myself — rewired the question I ask every day.
We couldn't fight the current. So we'd build a boat. Stay curious. Insist on resilience. Trash your ego before the world does it for you. And if you're afraid? Do it afraid.
If I'm ever given the choice, I'll take being pushed every single time. That is where the growth is. That is where you win. And that is exactly what I see Jenn preaching to the crowd — pushing her team and pushing business owners to make moves so that they win.
A great leader doesn't just make decisions from the top. A great leader listens. Jennifer may be the CEO, but she is one of the most approachable and humble leaders I have ever worked with.
She let a kid from Texas move in and learn the whole business from the inside — and taught me, before anything else, that how you choose to think is a decision you get to make every single day.
One thing I'll never take for granted is knowing I can pick up the phone and call my CEO. It taught me that leadership isn't about pretending to have all the answers. It's about creating an environment where people feel safe enough to ask the hard questions together.
If you asked me what it's like to work for Jennifer Bagley, I'd tell you to get comfortable with change, because there's a lot of it. I'd tell you that you'll probably find strengths you didn't know you had, because she has a way of seeing your potential before you do.
There were school nights when we worked until five in the morning, with Jennifer working right beside me. Those moments showed me that she would never ask someone to do something she was not willing to do herself.
Jennifer taught me that you don't have to choose between doing what's right and building a successful business. The best leaders care enough to tell the truth, challenge people to grow, and never stop raising the bar.
This is my CEO? Not some ivory tower CEO that you might see or engage with once a year at the company picnic? There is a camaraderie we have that is warm and supportive, and this is led by example from Jennifer, who is in the pits with us, grinding and leading the way.
Every bet was the same sentence: I can see something you cannot see yet. And every single time, this company gave me the same two words back. Show us. I had waited my entire career for a room that says show us.
Jennifer wasn't wrong. She was early. It took me a long time to understand the difference. What many people experience as intensity is actually investment.
Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.
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