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Featured Highlight (01) HARDI 2026 Annual Conference — Las Vegas
Jennifer L. Bagley

Jennifer L.
Bagley

Founder & CEO of CI Web Group. Author of Hands Up. Deploying actionable AI playbooks for HVAC, plumbing, and electrical — turning technical disruption into operational dominance.

Jennifer L. Bagley, founder of CI Web Group and AI keynote speaker for the trades
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(Featured) — The Book 2026 Edition · Free

Hands Up

A CEO's Letter to the Generation That Will Inherit What We Build

The four-generation story behind CI Web Group — a foreword, fourteen chapters, love letters, and voices from the team. Read the complete book online free, with read-aloud, bookmarks, and highlights, or download the digital edition.

QR code — scan to read Hands Up free at jenniferbagley.com/book
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Free to read — no account needed. Your place, bookmarks, and highlights stay on your device.

Jennifer Bagley keynoting HARDI 2026 mainstage
Main Stage
Jennifer Bagley interviewed on Tip Talk in a broadcast studio
On Air
Jennifer Bagley on the Tip Talk set with co-host
Tip Talk
(02) — Manifesto

No two presentations are the same. Each keynote is a strategic blueprint — customized for your audience's specific challenges, tools, and growth ceiling. Attendees leave with the exact frameworks they need to drive growth, efficiency, and profitability.

Industry recognition

Recognized as the authority on AI in the trades

I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer spoke at our Untyed events for years and what she shared then is still true today, she can predict the future. She is the best in her business and I would refer her to anyone.
Tyler Pierson Sr. Executive (Retired), Administaff · Known since 2012
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Joe Crisara Renowned Service Industry Speaker · Strategic Partner, Service MVP
Learn about Joe Crisara at Service MVP ↗
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway. That second part is the rare one. Plenty of people can describe the future on a stage. Very few will restructure their own company, bet their reputation, and do the hard building required to actually get there. Jennifer does both, and she has been doing it for twenty years.
Utku “Dave” Kaynar CEO, OnePath AI
Learn about OnePath AI ↗
Working alongside Jennifer changed how I think about leadership. Leaders aren't there to preserve what exists. They're there to challenge assumptions, question what no longer serves the mission, and rebuild even when what's already there is good. Watching her do that — and being pushed to do it myself — rewired the question I ask every day.
Melanie Osio Chief of Staff, CI Web Group
Read her story in the book →
We couldn't fight the current. So we'd build a boat. Stay curious. Insist on resilience. Trash your ego before the world does it for you. And if you're afraid? Do it afraid.
Liz Slone Sr. Hydra OS Web Designer, CI Web Group
Read Build the Boat →
Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Her Nominator Women in HVACR · December 2024
Read feature →
Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
Women We Admire selection committee Women We Admire · November 2022
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Signature Keynotes

Systems & Soul

The Owner's Mind · 7 min · Newest

Are They Proud to Work There?

As a leader you are not only supposed to train your team — you are supposed to inspire them. Training without inspiration is insufficient. The mirror test: tools, brand, training, technology, opportunities — and whether your best people would still choose this place if they were not the owner.

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The Owner's Mind · 7 min

Innovation Is the Evidence

Evidence of exceptional ability shows up as innovation. We ask it in every interview. Innovation is rewarded; mistakes are tuition; refusing to try means you will not have a home here — because the company must keep evolving.

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The Owner's Mind · 7 min

This Is a Thinking Game

We are not looking for people who want SOPs and don’t want to think. We need learners, critical thinkers, innovators. This is a thinking game — and innovation is rewarded.

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The Owner's Mind · 8 min

The Rocking Chair Syndrome

Living in overwhelm is not leadership. Rocking-chair syndrome is always busy and never going anywhere. Real partnerships show up with more than an appetite — vendors and customers who suit up and participate.

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The Owner's Mind · 7 min

Deputize Your Team to Blow Their Minds

Deputize your team to blow people’s minds. It’s a system — outside the lines, never the same thing, never the same presentation. How you blow your clients’ minds has to become your culture.

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From the Stage · 6 min

The Em Dash Is Not an AI Tell

This industry keeps calling out the em dash as a bad sign of AI. Ask a book editor. Ask a publisher. Em dash vs ellipsis is craft — policing punctuation instead of judgment is not a thinking game.

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