AI for the Trades: From Fear to First Mover
A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.
Explore this keynote →Founder & CEO of CI Web Group. Author of Hands Up. Deploying actionable AI playbooks for HVAC, plumbing, and electrical — turning technical disruption into operational dominance.
A CEO's Letter to the Generation That Will Inherit What We Build
The four-generation story behind CI Web Group — a foreword, fourteen chapters, love letters, and voices from the team. Read the complete book online free, with read-aloud, bookmarks, and highlights, or download the digital edition.
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No two presentations are the same. Each keynote is a strategic blueprint — customized for your audience's specific challenges, tools, and growth ceiling. Attendees leave with the exact frameworks they need to drive growth, efficiency, and profitability.
I have known Jennifer L Bagley and CI Web Group since 2012. Jennifer spoke at our Untyed events for years and what she shared then is still true today, she can predict the future. She is the best in her business and I would refer her to anyone.
What you are doing is going to change the world of service for hard-working families. I have seen it firsthand through Stephanie and Kevin, many of my clients - the transformation and confidence is outstanding.
Jennifer is one of the true visionaries in this industry — someone who sees what's coming before the rest of us do, and then builds it anyway. That second part is the rare one. Plenty of people can describe the future on a stage. Very few will restructure their own company, bet their reputation, and do the hard building required to actually get there. Jennifer does both, and she has been doing it for twenty years.
Working alongside Jennifer changed how I think about leadership. Leaders aren't there to preserve what exists. They're there to challenge assumptions, question what no longer serves the mission, and rebuild even when what's already there is good. Watching her do that — and being pushed to do it myself — rewired the question I ask every day.
We couldn't fight the current. So we'd build a boat. Stay curious. Insist on resilience. Trash your ego before the world does it for you. And if you're afraid? Do it afraid.
Jennifer is a pioneer in AI and helps HVAC companies be more successful.
Recognized for the work she's done scaling CI Web Group, pioneering AI adoption in the trades, and creating opportunity for the next generation of operators and marketers.
A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.
Explore this keynote →Learn how to build a lead-generation machine using AI-driven content, SEO, and advertising. This session is for owners who want to dominate their local market.
Explore this keynote →Discover how to lead your team through technological change, attract top talent, and build a culture of innovation that embraces AI as a competitive advantage.
Explore this keynote →The contrarian strategy keynote. Why SOPs and industry playbooks are yesterday's intelligence — and how leaders compile procedures into AI agents, free their people for judgment, and earn the client trust to do what's never been done.
Explore this keynote →As a leader you are not only supposed to train your team — you are supposed to inspire them. Training without inspiration is insufficient. The mirror test: tools, brand, training, technology, opportunities — and whether your best people would still choose this place if they were not the owner.
Read more → The Owner's Mind · 7 minEvidence of exceptional ability shows up as innovation. We ask it in every interview. Innovation is rewarded; mistakes are tuition; refusing to try means you will not have a home here — because the company must keep evolving.
Read more → The Owner's Mind · 7 minWe are not looking for people who want SOPs and don’t want to think. We need learners, critical thinkers, innovators. This is a thinking game — and innovation is rewarded.
Read more → The Owner's Mind · 8 minLiving in overwhelm is not leadership. Rocking-chair syndrome is always busy and never going anywhere. Real partnerships show up with more than an appetite — vendors and customers who suit up and participate.
Read more → The Owner's Mind · 7 minDeputize your team to blow people’s minds. It’s a system — outside the lines, never the same thing, never the same presentation. How you blow your clients’ minds has to become your culture.
Read more → From the Stage · 6 minThis industry keeps calling out the em dash as a bad sign of AI. Ask a book editor. Ask a publisher. Em dash vs ellipsis is craft — policing punctuation instead of judgment is not a thinking game.
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