[ The never-been-done gallery ]
If a playbook could build this, everyone would have it.
I write about intelligence over playbooks — but arguments are cheap and screenshots are not. Below: bespoke components my team at CI Web Group built for real contractors — several of them the same owners you meet in the book. Pricing engines competitors are afraid to publish. Designers that run in the browser. Diagnostics that ask what a dispatcher would ask. Hardware programs on a plumbing-and-air website. None of it came out of an industry binder — every one exists because a client trusted us to try something that had never been done.
01 · The Water Heater Company · thewaterheatercompany.com
Build My Water Heater
A five-step configurator — home, water heater, components, price, order — that shows a homeowner exactly what fits their home and exactly what it costs, backed by a fair-price guarantee.
Why nobody else has it: A published pricing engine. Most of the industry treats price like a secret to defend on the phone; this client lets you build your own quote at midnight.
02 · Eco Electric, Plumbing, Heating & Air · ecoserviceswa.com
Home Energy Savings Planner
An interactive electrification board — LED retrofits, EV chargers, panel upgrades, smart controls — where every choice shows its yearly savings and scores points toward a personal plan you can email yourself.
Why nobody else has it: It turns “call us for a consultation” into a game a homeowner finishes on their own — and the plan arrives with their name already on it.
03 · Eco Electric, Plumbing, Heating & Air · ecoserviceswa.com
Why AI Doesn't Know Home Services Pricing
A pricing-honesty page that answers the exact moment a homeowner asks a chatbot what a furnace costs — explaining why the number is a statistical average, not a quote, and offering a free second opinion instead.
Why nobody else has it: Most contractors don't know their customers are pricing jobs with AI. This one wrote the definitive local answer and owns the moment.
04 · Door Serv Pro · doorservpro.com
In-Browser Door Designer
Upload a photo of your own home and try real Clopay collections on it — three steps, composited entirely in the browser. No account, no email gate, no photo ever uploaded.
Why nobody else has it: “Zero uploads” is the sentence that doesn't exist anywhere else in this industry. Privacy-first design as a sales tool.
05 · Door Serv Pro · doorservpro.com
Garage Door Health Checkup
Twelve driveway checks — no ladder, no tools, no touching the springs — with a live health score and an honest verdict on what, if anything, the door actually needs.
Why nobody else has it: A diagnostic that can tell you your door is fine. Honesty engineered into the product is what trust looks like in code.
06 · Champion Air · championair.com
Comfort Diagnostic
Pick the symptom that matches — AC running but not cooling, strange noise, energy bills climbing — and three steps later you're triaged to the right service with scheduling built in.
Why nobody else has it: It replaces the intimidating service menu with the question a real dispatcher would ask: “what are you feeling?”
07 · Swiss Air Heating & Cooling · swissairstl.com
Wave the Wand
Tap the glowing trouble spots on an illustrated home — no cooling, no hot water, dusty air — and your comfort list builds itself, ready to send for honest, upfront pricing. No call required to start.
Why nobody else has it: It meets the homeowner who can point at the problem but doesn't know its name — which is almost every homeowner.
08 · AirWorks Solutions · airworkssolutions.com
Comfort Monitoring Kit
Three small smart sensors — Comfort, Filter, Water — streaming system health to the AirWorks app around the clock: breakdown risk, filter life, leak detection, caught while it's small.
Why nobody else has it: A home services company shipping hardware, software, and service as one product. That's not a website feature; that's a new business line.
Screenshots captured July 2026 from the clients' public sites. Components designed and built by the CI Web Group team. Client names and marks belong to their owners.
Want the thing your competitors can't copy?
Every component here started with an owner willing to go where the playbook ends. Read the argument, hear it from the stage, or bring us the problem.