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(02) — MARKETING · Signature keynote

The AI-Powered Marketing Engine

Learn how to build a lead-generation machine using AI-driven content, SEO, and advertising. This session is for owners who want to dominate their local market.

Book this keynote → See speaker fees →

Fully customizable — every presentation is written for your audience. No recycled decks.

Who this keynote is for

  • Owners who want to dominate their local market
  • Marketing leads at home service companies responsible for lead flow
  • Franchise and multi-location operators standardizing their marketing stack

Key takeaways

  • AI-powered content creation strategies
  • Automated lead generation systems
  • Local SEO optimization with AI tools
  • ROI tracking and optimization frameworks

See Jennifer in action

On-stage footage — more videos and the full event gallery on the speaking page

Ways to run this topic

Keynote Presentation

The AI-Powered Marketing Engine as a 45–60 minute main-stage keynote — inspiring and actionable, tailored to your event's theme.

Breakout Session

The AI-Powered Marketing Engine as a deep-dive, interactive session for smaller groups seeking practical takeaways.

Customized Workshop

The AI-Powered Marketing Engine as a hands-on, half-day or full-day workshop where we build and implement together.

Keynotes start at $15,000; breakouts and workshops at $5,000. Full fee and inclusion details →

(FAQ) — This keynote

The AI-Powered Marketing Engine — what event teams ask

  1. Who is this session for?

    Owners and marketing leads in home services who want to dominate their local market — anyone responsible for turning marketing spend into booked jobs.

  2. What does it cover?

    How to build a lead-generation machine using AI-driven content, SEO, and advertising: AI-powered content creation, automated lead generation systems, local SEO optimization with AI tools, and ROI tracking frameworks.

  3. Is it too technical for a general audience?

    No. Jennifer's presentations are known for being actionable, strategic, and tailored to the audience — real-world experience over jargon, with pre-event discovery to match the room.

  4. Can it run as a workshop instead of a keynote?

    Yes. Beyond the 45–60 minute keynote, it's available as an interactive breakout or a hands-on half-day or full-day workshop where you build and implement AI solutions together.

(Reading) — Jennifer's essays behind this keynote

Your Brand Is Now a File AI Reads Machines don't see your logo. They read your entity: structured data, llms.txt, knowledge graphs, and the consistency of your facts across the web. This site ships one — here's exactly what's in it and why. Your P&L Still Bills Hours. Your Costs Are Becoming Tokens. The most important economic shift of the decade for service businesses: work priced in human hours is being replaced by work priced in compute. What that does to margins, pricing, and headcount.

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