Who is this keynote for?

Owners and teams in HVAC, plumbing, electrical, and home services who are early in their AI journey — or haven't started. It's a foundational talk: no technical background is required, and AI is explained in simple, actionable terms.

Will it be customized to our event?

Yes. Every presentation starts with pre-event discovery to align content with your audience and goals, and Jennifer writes a fully customized presentation — no recycled decks.

What format does it run in?

It's built as a 45–60 minute main-stage keynote, and can also run as a deep-dive breakout session or a hands-on half-day or full-day workshop. Virtual delivery is available.

What do attendees walk away with?

A step-by-step implementation roadmap, real-world case studies from contractors, and tools and resources they can put to work immediately — plus optional live Q&A.

(01) — KEYNOTE · Signature keynote

AI for the Trades: From Fear to First Mover

A foundational keynote that demystifies AI, showcases real-world use cases for HVAC, plumbing, and electrical contractors, and provides a roadmap for getting started.

Book this keynote → See speaker fees →

Fully customizable — every presentation is written for your audience. No recycled decks.

Who this keynote is for

HVAC, plumbing, and electrical contractors who haven't started with AI yet
Owners and teams who feel behind and want a clear first move
Association and distributor audiences that need AI explained without jargon

Key takeaways

Understanding AI fundamentals in simple, actionable terms
Real-world case studies from successful contractors
Step-by-step implementation roadmap for your business
Tools and resources to get started immediately

See Jennifer in action

On-stage footage — more videos and the full event gallery on the speaking page

Ways to run this topic

Keynote Presentation

AI for the Trades as a 45–60 minute main-stage keynote — inspiring and actionable, tailored to your event's theme.

Breakout Session

AI for the Trades as a deep-dive, interactive session for smaller groups seeking practical takeaways.

Customized Workshop

AI for the Trades as a hands-on, half-day or full-day workshop where we build and implement together.

Keynotes start at $15,000; breakouts and workshops at $5,000. Full fee and inclusion details →

(FAQ) — This keynote

AI for the Trades — what event teams ask

Who is this keynote for?

Owners and teams in HVAC, plumbing, electrical, and home services who are early in their AI journey — or haven't started. It's a foundational talk: no technical background is required, and AI is explained in simple, actionable terms.
Will it be customized to our event?

Yes. Every presentation starts with pre-event discovery to align content with your audience and goals, and Jennifer writes a fully customized presentation — no recycled decks.
What format does it run in?

It's built as a 45–60 minute main-stage keynote, and can also run as a deep-dive breakout session or a hands-on half-day or full-day workshop. Virtual delivery is available.
What do attendees walk away with?

A step-by-step implementation roadmap, real-world case studies from contractors, and tools and resources they can put to work immediately — plus optional live Q&A.

(Reading) — Jennifer's essays behind this keynote

It's 2026 and Most of the Industry Still Thinks AI Is ChatGPT ChatGPT is the demo, not the technology. AI for a business is an operating layer — infrastructure, intelligence, and agents that act. Judging the platform shift by a chat tab is why so many owners think they 'tried AI' and it didn't work. The Course They Were Told to Stay An entire industry was coached to stay the course while the ground moved underneath it. The companion essay to the Hands Up chapter — on who gave that advice, why it felt safe, and what it cost.

(More) — Signature keynotes

02 / MARKETING