HARDI — the trade association for HVACR distributors — features Jennifer Bagley in a webinar replay on AI and the future of marketing, with a focus on what's coming for distributors and the contractors they serve.
Jennifer breaks down where AI is already changing the buying journey, what distributors should be doing to support their contractor base, and the operational shifts that separate the companies who'll lead the next cycle from the ones who'll be playing catch-up.
It's a tactical session built for an industry audience — not theory, just what to do and in what order.