On Toolbox for the Trades — the ServiceTitan podcast built for home services operators — Jennifer Bagley, CEO of CI Web Group, and Stephanie Allen, CEO of Airworks Solutions, sit down to share the collaborative mission behind JustStart AI: an online community helping contractors move past the doomsday fear of artificial intelligence and into a world of massive operational leverage.
Stephanie opens up about a turning point in her business — how she emerged from a tough 2025 by cutting marketing spend by 50% and still hitting an unprecedented 25% net profit by re-engineering her operations around AI-enabled processes. It's a candid look at what's actually possible when an operator commits to using AI as a core business system, not a side experiment.
Jennifer breaks down the technical math game of the modern web — how AI agents now architect content for visibility in a shifting search landscape, and what contractors have to do today so their brands stay findable as buying behavior moves from search engines to AI assistants.
Together they unpack everything from custom AI-built bedtime stories to high-level vibe coding, mapping out a clear roadmap for contractors ready to treat AI as their new superhero cape. Topics covered include: confronting the hesitancy to engage with AI tools, why early adopters are positioned to win the long game, curating marketing content for AI bots alongside human consumers, and how to future-proof your trades business for an AI-infused workforce.
If you're an HVAC, plumbing, electrical, or home services owner trying to figure out where to start with AI — and what it looks like when it actually works — this is the JustStart AI playbook, straight from the operators building it.