On the Service MVP Podcast, Joe Crisara — America's Service Sales Coach — sits down with Jennifer Bagley, CEO of CI Web Group and host of The Catalyst for the Trades, for a wide-ranging conversation on how AI is rewriting the playbook for the service industry and what contractors have to do right now to stay competitive.
Jennifer and Joe walk through the real shift happening in marketing: from traditional SEO to AI-driven discovery, from static WordPress websites to agentic frameworks that automate entire workflows, and from contractors 'just having a website' to building a true AI-enabled digital presence that responds, learns, and optimizes 24/7.
The episode covers the difference between ChatGPT-level AI and advanced agentic networks, how AI is transforming SEO, marketing, and customer response times, the key questions contractors should be asking their marketing teams right now, why most traditional WordPress sites are actively holding service businesses back, and how to future-proof a company for the coming wave of AI-to-AI business transactions.
If you're a home services or contracting business owner trying to make sense of AI without getting lost in hype, this conversation with Joe Crisara and Jennifer Bagley is a clear, operator-level look at what to do next — and why moving now is the difference between leading the next cycle and getting left behind.