Veteran journalist Jeff Crilley features Jennifer Bagley on how she's bringing AI to the trades — not as a buzzword, but as a practical advantage that's already reshaping how HVAC, plumbing, electrical, and home service contractors operate.
The feature covers Jennifer's path from agency founder to one of the most recognized voices on AI in the home services industry, and lays out the playbook she's giving contractors who want to adopt AI without breaking what's already working.
It's a clear-eyed look at where the industry is going, who's positioned to win, and what owners should be doing in the next 90 days to stay ahead.